That thought has always stayed with me. Too often, people stop truly living long before life is over.

They stop taking risks, stop creating, stop pursuing what makes them come alive.

When I founded Leave Normal Behind in 2015, it began as a challenge to myself and others: to reject autopilot and build lives that mean something.

What started as a small collective of ambitious friends has evolved into a global network and accelerator for people who want to align purpose with performance – to grow, give back, and create things that actually matter.

Over the past decade, I’ve worked with founders, brands, and communities who share that same hunger: the desire to do exceptional work without losing their humanity in the process.

My role is to bring clarity to big visions, connect the right people, and help turn intention into execution.

What excites me most isn’t the idea of faster success.

It is deeper alignment. When your values, your platform, and your ambition meet in the same moment. That convergence is where possibility truly opens up.

Every day, I try to help people wake back up to their potential, to their purpose, to what they’re here to build.

And if this finds you somewhere in that journey, I’m glad it did.

Leave Normal Behind.

— Rob